SpudBros are new Preston North End sponsors as club have spent the past 10 seasons in the Championship 2nd division.
Preston have announced viral potato sellers SpudBros will be their front-of-shirt sponsor for 2025-26.
Founded by brothers Jacob and Harley Nelson, SpudBros has 4.2 million TikTok followers and sells the lunchtime favourite from an old tram in Preston’s downtown.
“What more can I say? This is a dream come true,” Harley said.
“We’re here to help PNE make history. Let’s take it to the top this season and show the world what Preston’s all about.”
Preston finished 20th – one point clear of relegation – in the Championship last season.
“We’re honoured to be part of the legacy of the club,” Jacob said.
“From running around the pitch as mascots to seeing our brand on the front of Preston North End’s shirt – it’s beyond special.
“We’re proud Prestonians and will always give back and support the city that made us.”
Companies that have long competed for the prime real estate on a football shirt are not limited to well-known, globally recognised brands.
Does anyone recall Hull’s famous 2015–16 number with Flamingo Land, a theme park in North Yorkshire, displayed across the front?
When the Scottish band Wet Wet Wet decided to sponsor Clydebank in the 1990s, they also stayed local.
Since 2021–2022, Ed Sheeran, an Ipswich Town minority owner, has been the team’s top sponsor. Since they were demoted from the Premier League the previous season, they wore shirts with the badge of his tour name.
Left-field collaborations have been formed outside of the UK.
When Barcelona played Real Madrid in the El Clasico in 2023, they wore shirts with the Rolling Stones’ famous tongue and lips insignia.
White Chicks, Zorro, Spider-Man 2, Peter Pan, and Bad Boys II…
That only represents a handful of the 16 sponsors that Atletico Madrid wore in 2003–04 after reaching an agreement with Columbia Pictures.
Every time a new release hit theatres, the Spanish club screened a new film from the studio.