The International Cricket Council (ICC) has struck a groundbreaking partnership with Google to transform the way fans engage with women’s cricket, marking one of the most significant commercial moves in the sport’s history. This collaboration comes at a crucial juncture, with the Women’s Cricket World Cup 2025 in India and Sri Lanka and the Women’s T20 World Cup 2026 in England and Wales fast approaching.
Through this alliance, Google’s platforms—Android, Gemini, Google Pay, and Google Pixel—will be directly integrated into cricket experiences for fans worldwide. The aim is to create richer, more personalized, and accessible ways of following the women’s game. Fans will be able to enjoy enhanced highlights on their devices, use AI-driven personalization for match updates and insights, and benefit from seamless digital ticketing and engagement options.
ICC Chairman Jay Shah described the partnership as a leap towards redefining the way women’s cricket is consumed globally. He emphasized that women’s cricket has entered a new era of visibility and commercial strength, and technology will be the bridge to connect millions of fans with the sport more intimately than ever before. This partnership is not a short-term project but a long-term investment in ensuring the women’s game continues to flourish.
Google executives also highlighted their commitment to using technology to deepen engagement with cricket fans. By bringing interactive, AI-powered experiences and integrating match-day journeys into everyday devices, Google intends to make women’s cricket a more central part of the global sporting conversation.
The deal follows earlier ICC initiatives to secure dedicated commercial support for women’s cricket, but Google’s involvement takes it to a different scale, both in reach and innovation. With the rapid growth of women’s cricket viewership worldwide, the collaboration is expected to accelerate visibility, sponsorships, and grassroots-level participation.
As the countdown begins for the World Cup in 2025, fans can expect more immersive experiences, whether through live match access, tailored notifications, or interactive features that bring them closer to their favorite players and teams. The ICC–Google partnership represents not just a technological advancement, but also a symbolic milestone: women’s cricket is no longer on the sidelines—it is being placed at the center of the sport’s global future.
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