The Board of Control for Cricket in India (BCCI) is on the verge of finalizing a major sponsorship deal for the Indian cricket team’s jersey, expected to be confirmed within the next two weeks. This move comes after the abrupt termination of the previous contract with Dream11 due to the new regulations under the Promotion and Regulation of Online Gaming Bill, which banned real-money gaming apps in India. As a result, Team India has been playing without a front-of-jersey sponsor during the ongoing Asia Cup 2025.
The BCCI’s current tender for the jersey sponsorship has strict guidelines prohibiting companies involved in real-money gaming, betting, cryptocurrency, or alcohol from bidding. Despite these limitations, several prominent brands have shown interest, reflecting the high commercial value associated with being linked to India’s cricket team. The board aims to secure a deal that balances brand prestige, financial gain, and regulatory compliance.
Reports suggest that the new sponsorship will significantly increase the revenue per match compared to prior arrangements. While Dream11 had paid ₹358 crore annually, the new agreement is expected to generate substantial funds across bilateral series and ICC/ACC fixtures, providing a strong financial boost to the BCCI and the Indian team. Projections indicate that the deal could bring in approximately ₹131 crore in 2025–26, rising to over ₹160 crore in 2026–27, making it one of the most lucrative jersey sponsorships in Indian cricket history.
The timing of the new sponsorship is particularly critical as India prepares for upcoming international fixtures, including the home series against the West Indies. Having a major sponsor in place not only ensures financial stability but also enhances the team’s branding and marketing initiatives, both domestically and globally. The sponsorship will appear prominently on the players’ jerseys, associating the brand with one of the most watched and followed sports teams in the world.
BCCI officials have been working meticulously to finalize the deal, balancing financial expectations with the reputational value of the sponsor. The selection process has involved evaluating brand alignment, marketing potential, and long-term partnership opportunities. With the Asia Cup in progress and global attention on the team, the BCCI aims to have the sponsor officially announced soon, allowing the team to wear fully branded kits in subsequent matches.
This impending sponsorship is not just a commercial deal; it is a strategic move for the BCCI. Beyond the immediate financial benefits, it strengthens the board’s position in global cricket marketing and enhances India’s cricketing brand. A well-chosen sponsor will resonate with fans, attract media coverage, and expand India’s influence in the sports business landscape.
In conclusion, the BCCI is on the cusp of finalizing a major jersey sponsorship for Team India, a deal that promises significant financial gains and branding opportunities. With careful planning, regulatory compliance, and strategic negotiation, this sponsorship is set to become a defining partnership for Indian cricket in the coming years. The announcement is eagerly awaited by fans, sponsors, and stakeholders alike, signaling a new chapter in the commercial and sporting journey of Team India.
12BET Shortlisted for Sportsbook Operator of the Year at SBC Awards 2025