The Asian Cricket Council (ACC) has unveiled a star-studded roster of sponsors for the DP World Asia Cup 2025, underlining the tournament’s growing commercial clout. With global viewership and fan engagement on the rise, ACC has secured several headline brands across categories, starting with DP World as the title sponsor and a strong mix of major, premium, and associate partners.
At the top of the hierarchy, DP World has claimed the title sponsorship. As the event brand, its name now officially leads the Asia Cup title — a partnership that reflects both the company’s global reach and the ACC’s ambition for the tournament. Alongside DP World, major sponsors include Wonder Cement, Spinny, and Hero MotoCorp — each bringing considerable corporate presence and visibility in South Asia and beyond.
In the premium tier of sponsors are names like Beyond Developments, Haier, and Vimal Elaichi. These brands are expected to receive elevated branding opportunities, such as signage at key venues, high-profile match visibility, and promotional tie-ups around fan zones and digital activations.
On the associate sponsorship level, companies such as Ozone Locks, Hero FinCorp, Havells, and Groww have been roped in. These brands will support peripheral aspects of the tournament — perimeter advertising, broadcast overlays, digital content, and smaller scale but still significant brand touchpoints.
One more noteworthy partner is Birla Tyres, which has been named the Official Tyre Partner of the tournament. This kind of category-exclusive partnership plays into cross-promotion for active lifestyle and sports performance brands, and helps the partner distinguish itself within the cricketing ecosystem.
These sponsorships have been facilitated in part by TCM Sports, the sports marketing outfit that has for decades handled commercial partnerships for cricket tournaments in Asia. ACC has praised TCM’s role in putting together a diverse and credible pool of sponsors. The spectrum of brands—ranging from infrastructure, consumer goods, automobiles, real estate, finance—reflects a tournament that isn’t just about sport, but about commercial opportunity, fan engagement, and regional resonance.
Why does this matter beyond dollars? For ACC and the Asia Cup, securing such a lineup is a statement of intent. It shows that Asia Cup 2025 is being built not just as a tournament but as a platform — one that offers reach, spectacle, and return on investment. Sponsors are not just banking on matches in UAE, but on TV/OTT viewership, social media traction, and fan enthusiasm across the participating nations.
Sponsorship like this also often translates to better production, better on-ground fan experience, and more investment in the sidelines — promotions, fan zones, digital content, and similarly visible assets. For players and teams, it means better stadium amenities, broadcast setups, and often easier logistics, because event organisers have stronger backing.
All told, the ACC’s sponsor list for DP World Asia Cup 2025 tells you two things: first, Asia Cup remains a heavyweight property in cricket’s business landscape; and second, the tournament’s organisers are doubling down on commercial structure, visibility, and brand alignment. With matches kicking off on September 9 and running until September 28 in the UAE, these sponsorships set the stage financially and visually for a high-impact event.
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