The Board of Control for Cricket in India (BCCI) has officially confirmed the end of its high-profile jersey sponsorship deal with Dream11, valued at ₹358 crore. This development comes in the wake of India’s intensified regulatory actions against online gaming platforms, which have triggered significant uncertainty for fantasy sports companies operating in the country.
Dream11, which had stepped in as BCCI’s lead jersey sponsor after BYJU’S exit, had been prominently featured on Team India’s kits across formats, including marquee tournaments. However, the recent ban on certain real-money gaming apps and tightening compliance norms have made the environment challenging for such businesses. The decision to mutually part ways reflects both regulatory concerns and strategic shifts for the brand.
BCCI secretary Devajit Saikia confirmed the termination of the agreement, stating that discussions with potential new sponsors are already underway. “We respect Dream11’s decision and are actively working to finalize a new lead sponsor at the earliest. The aim is to ensure continuity before the upcoming home season,” Saikia said.
The sponsorship market for Indian cricket remains robust, with the Men in Blue continuing to be one of the most valuable sports brands globally. Analysts suggest that several sectors, including consumer tech, financial services, and FMCG, could be in contention for the coveted jersey slot. Global brands with an interest in the Indian market are also expected to enter negotiations, considering the unparalleled visibility cricket offers.
For Dream11, this marks a rare retreat after years of aggressive expansion in the sports sponsorship arena. The fantasy gaming giant had not only sponsored Team India jerseys but also maintained strong visibility across the Indian Premier League (IPL) and various domestic tournaments. Despite the setback, Dream11 continues to operate its fantasy platform, though with heightened scrutiny and compliance requirements.
From BCCI’s perspective, the search for a new lead sponsor will be a top priority, especially with a packed international calendar ahead. India is slated to play key home series and participate in the ICC Champions Trophy in 2025, ensuring significant brand exposure for whoever takes the mantle.
Industry experts predict that the valuation of the new deal could surpass the previous figure, given cricket’s soaring viewership and digital engagement. “Despite regulatory headwinds, Indian cricket sponsorship remains a premium property. Brands will be willing to pay top dollar for front-of-jersey presence,” said a leading sports marketing consultant.
While Dream11’s exit underscores the vulnerability of gaming companies to regulatory changes, it also highlights the resilience of Indian cricket as a commercial powerhouse. For fans, the shift in branding will be noticeable soon, as Team India is expected to sport a new sponsor logo ahead of their next series.
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