FIFA start 2026 WC ticket prices at $60 each, with dynamic pricing having drawn strong complaints in other areas.
The 2026 World Cup ticket sales process will begin next week, and FIFA has reaffirmed that it would use dynamic pricing from the outset. Fans purchasing tickets for Oasis’s homecoming tour in the UK voiced several complaints about the method, which was also utilised for this year’s Club World Cup.
One week prior to World Cup ticket sales opening, FIFA officials presented a number of new details, including the first set of prices, including the use of dynamic pricing. The most expensive ticket, which will guarantee a superb position at the final, will cost $6,730 (£5,760), while the cheapest ticket will start at $60 (£44). There were no pricing points offered by FIFA between those two.
Because of dynamic pricing, those starting prices have the potential—and most likely will—to increase dramatically. This will be the first men’s World Cup to implement the system, which allows the vendor to modify ticket prices in response to demand, just like surge pricing does.
Since dynamic pricing has become more popular over the past ten years, it has greatly helped icket companies. Dynamic pricing is said to have played a major role in LiveNation, the parent company of Ticketmaster, breaking its revenue record in 2024. Fans who were priced out of events have also complained about the practice, particularly in high-profile examples involving Oasis’s tour and the FA Cup final from the previous season.
Officials from FIFA defended the use of dynamic pricing by claiming that it was the organization’s method of adjusting to the local market in the US and Canada, where it is frequently used, and that the general public already understands that event tickets will be priced based on demand.
Citing the 211 Fifa member countries that stand to gain from a more lucrative World Cup, one official went on to say that Fifa couldn’t ignore the extra money that dynamic pricing would bring in. The authorities claim that FIFA never conducted a baseline analysis to estimate the potential revenue from 2026 World Cup ticket sales in the absence of dynamic pricing, indicating that the issue was never truly up for discussion.
It is anticipated that the pricing structure will be implemented for the initial ticket sales period, which starts on September 10. Before the World Cup draw starts, certain matches will have higher minimum price points than others because prices will change depending on demand.
At the 2025 Club World Cup, FIFA employed dynamic pricing, with varying degrees of success. Due to stadiums being only partially full, prices for certain games first increased significantly before dropping immediately before kickoff, sometimes as low as $13.40 (£10). Demand for the World Cup, however, is almost certainly going to be much higher than it was at the Club World Cup, and according to a FIFA official, prices won’t drop below $60 this time.