ICC Launches new AI tool ahead of Women’s T20 World Cup as part of social media moderation in the tournament.
ICC has launched a new software as part of a social media moderation programme for the Women’s T20 World Cup.
In order to defend people’s mental health and “ensure a safer, kinder and healthier online community for the sport.” This is being done to protect the cricket community from “toxic content.”
Over 60 players had already chosen to participate in the initiative. This is according to an ICC statement released on the morning of the T20 World Cup’s first day. The program’s goal is to “promote a more positive and inclusive online experience for teams and players.”
The ICC has enlisted the services of GoBubble, a UK-based software business, to monitor and regulate comments on the ICC’s and players’ social media profiles on Facebook, Instagram, and YouTube using a combination of human and artificial intelligence (AI).
“The cutting-edge technology is designed to identify and hide from public view toxic content such as hate speech, harassment, and misogyny, helping to create a safer and more welcoming space for fans to engage with the World Cup,” the ICC release said.
“We are dedicated to fostering a positive environment for participants and fans of the ICC Women’s T20 World Cup. It’s been great to see so many of the players and teams embrace our new initiative,” ICC head of digital, Finn Bradshaw said.
South Africa wicketkeeper Sinalo Jafta said players getting this kind of protection from social media was “very big”.
“For me with social media protection I think it takes a lot of weight off players. Especially at World Cup campaigns as that is the worst of it,” she was quoted saying in the release. “There is nothing worse than opening up your phone after a loss – or after a victory. And regardless of what side you find yourself there is always some degrading comment about your personality.