Jay Shah, the Secretary of the Board of Control for Cricket in India (BCCI), has announced a significant awareness campaign, “Donate Organs, Save Lives,” set to be launched during the third One Day International (ODI) between India and England at the Narendra Modi Stadium in Ahmedabad on February 12, 2025. The initiative aims to use the vast reach of cricket to promote organ donation and encourage people to pledge their organs to save lives.
Speaking about the campaign, Jay Shah emphasized the power of sports in inspiring change beyond the field. He stated, “Sport has the power to inspire, unite, and create lasting impact. On the occasion of the 3rd ODI between India and England, we are proud to launch an awareness initiative—’Donate Organs, Save Lives.’ One pledge, one decision, can save multiple lives. Let’s come together and make a difference!”
The campaign seeks to address the pressing issue of organ donation shortages in India. Despite advancements in medical science, thousands of patients await life-saving transplants due to a lack of available donors. By leveraging the massive popularity of cricket, the BCCI and its partners hope to bring attention to this cause and motivate individuals to take action.
To further the reach of this initiative, several leading Indian cricketers, including Virat Kohli, Shubman Gill, KL Rahul, Hardik Pandya, Rishabh Pant, and others, have joined the cause. In a special video message, these players have urged fans to consider organ donation, likening it to a “winning shot of life” for many in need. Their participation highlights the cricketing fraternity’s dedication to making a difference off the field.
The decision to launch the initiative during the high-profile India-England ODI in Ahmedabad is strategic. Cricket enjoys immense viewership in the country, making it an ideal platform to spread awareness and inspire action. With millions of fans watching the match, the campaign aims to leave a lasting impact on public perception regarding organ donation.
Jay Shah’s leadership in spearheading this initiative showcases his commitment to utilizing cricket’s influence for social good. Under his tenure, the BCCI has actively engaged in various philanthropic and awareness campaigns, strengthening the sport’s role in contributing to society.
As the campaign unfolds, it serves as a reminder that a simple decision to pledge organs can give someone a second chance at life. With the support of Jay Shah, the BCCI, and India’s cricketing stars, “Donate Organs, Save Lives” is set to create meaningful change and inspire countless individuals to contribute to this noble cause.