In a groundbreaking move, Indian cricket star KL Rahul has been appointed as the global brand ambassador for the luxury Italian brand Paul & Shark, making him the first Indian athlete to represent the iconic fashion label on the international stage. This partnership marks a significant milestone for both the brand and Rahul, as it underscores the growing influence of Indian athletes in the global fashion landscape.
Paul & Shark, known for its nautical-inspired designs and commitment to Italian craftsmanship, celebrates its 15th year in the Indian market. The brand’s decision to partner with Rahul highlights not only its deepening ties with India but also the recognition of the country’s rapidly expanding presence in the global luxury fashion sphere.
Rahul, who has built a reputation not only for his elegant batting style but also for his sharp sartorial choices, is seen as a perfect fit for the Paul & Shark brand. His personal style reflects the brand’s ethos of sophistication, authenticity, and adventure. His cool, composed demeanor both on and off the cricket field aligns seamlessly with Paul & Shark’s philosophy of combining luxury with performance.
The announcement of Rahul’s appointment was made alongside the launch of the brand’s Spring/Summer 2025 collection, which features him as the face of the campaign. The collaboration highlights the fusion of Italian design with Indian elegance, showcasing a shared appreciation for timeless style and top-quality craftsmanship. The campaign is set to inspire a new generation of fashion-conscious individuals who value both tradition and modernity.
Expressing his excitement about the partnership, Rahul said, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special; it feels like the kind of partnership that just fits.”
Andrea Dini, CEO of Paul & Shark, shared his thoughts on the collaboration, noting that Rahul’s journey as an athlete and his appeal on the international stage made him a natural fit for the brand. “KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance,” Dini remarked.
Paul & Shark’s presence in India includes flagship stores in Mumbai, Delhi, and Kolkata, along with shop-in-shop outlets and an online presence. This new partnership with Rahul is expected to strengthen the brand’s position in India and attract a wider audience that seeks a blend of luxury, quality, and sophistication.
As the campaign rolls out, the collaboration between KL Rahul and Paul & Shark signals an exciting new chapter in the intersection of sports and luxury fashion, with Rahul serving as the ideal ambassador to showcase the brand’s legacy and its future in the Indian market.