[Saba Sports News] Luka Doncic, the 24-year-old NBA superstar, has achieved remarkable success both on and off the court. As a perennial MVP candidate and four-time All-NBA First Team member, his basketball prowess is undeniable. Doncic is not just a basketball sensation; he’s also a Jordan Brand athlete with his own signature shoe, the ‘Luka 2,’ set to launch.
To promote this new shoe uniquely, Luka Doncic and Jordan Brand are organizing a 3-on-3 basketball tournament at Lake Bled in Slovenia.
The court will be situated in the middle of the lake, creating a captivating spectacle that’s gone viral on social media. Luka Doncic’s star power is already substantial, and this event only adds to his appeal among basketball enthusiasts.
In August 2023, Luka Doncic extended his partnership with Jordan Brand until 2029. This move solidifies his status as one of the NBA’s brightest young stars.
Although he hasn’t led the Dallas Mavericks beyond the Western Conference Finals, there’s a sense that team success is on the horizon, especially with the addition of Kyrie Irving.
Luka Doncic’s close relationship with Michael Jordan, the iconic owner of Jordan Brand, further elevates his status. Doncic’s playoff performance is second only to Jordan’s in terms of points per game, and their bond was evident at the NBA’s 75th Anniversary Team event during All-Star Weekend in 2022.
With Doncic’s shoes expected to sell exceptionally well, their partnership is poised for continued success, mirroring Jordan’s enduring legacy in the basketball world.