Source: REUTERS/HAMAD I MOHAMMED
[Saba Sports News] McLaren Formula 1 team has
just announced a new partnership with beverage giant MonsterEnergy. MonsterEnergy
will become a sponsor of McLaren, as their previous sponsorship contract with
the Mercedes F1 team has expired, ending their 14-season collaboration. McLaren
and Monster Energy have exciting celebratory activities planned for the
upcoming season. However, it is worth mentioning that MonsterEnergy still has a
personal agreement with Lewis Hamilton, who races for the Mercedes team.
Despite the conclusion of their partnership with Mercedes, the collaboration
with Hamilton is expected to continue. MonsterEnergy holds a significant
position in the American beverage industry, with a market share of 35% in the
United States, second only to the leading Red Bull beverage.