As the IPL 2025 season enters its business end, Royal Challengers Bengaluru’s Chief Operating Officer, Rajesh Menon, has made a powerful statement about the legacy and influence of the franchise’s most iconic figure—Virat Kohli. In an interaction that captured the essence of Kohli’s long-standing association with the team, Menon declared, “Virat Kohli is the biggest constant brand of RCB.”
This declaration is far more than a corporate remark—it’s a reflection of Kohli’s unmatched impact on the identity, ethos, and evolution of RCB over the years. Since the inception of the Indian Premier League in 2008, Kohli has been the face of the Bengaluru-based franchise. While several players have come and gone, it is Kohli’s unwavering presence, fierce loyalty, and passion for the red and gold that have defined RCB’s brand image both on and off the field.
Rajesh Menon’s statement comes at a time when RCB is not just competing at the highest level on the pitch, but also making strong strides in building a globally recognized cricket brand. Kohli’s association with RCB has transcended performance statistics. He represents the franchise’s values—resilience, commitment, and star power. Menon highlighted that while many players bring value to the team, Kohli’s consistency in representing RCB every season has made him synonymous with the franchise’s identity.
Virat Kohli’s journey with RCB has been one of the longest individual associations in IPL history. He was just a 19-year-old when he first wore the RCB jersey, and today, he stands as a symbol of the team’s growth over the past 17 years. While he may have relinquished captaincy duties in recent seasons, Kohli remains at the center of RCB’s strategy, both in terms of leadership influence and brand presence.
From scoring monumental runs to leading with aggression and passion, Kohli has been the heartbeat of the team. His performances, crowd pull, and emotional connect with fans have helped RCB maintain one of the most loyal and passionate fanbases in the IPL. Menon’s remarks underline the business and emotional synergy that Kohli brings to the table—he’s not just a cricketer, he’s an institution within RCB.
Off the field too, Kohli’s brand collaborations, fitness advocacy, and social media reach have elevated RCB’s marketability and commercial strength. As brands look for credibility, consistency, and connection, Kohli delivers on all three fronts. According to Menon, his stature makes him more than a team player—he is a pillar around which RCB’s identity has been built.
With RCB eyeing their first-ever IPL title and currently among the top performers in the 2025 season, Kohli’s continued presence adds gravitas to the team’s ambitions. Whether it’s his leadership experience, calm under pressure, or simply his aura, he remains the cornerstone of RCB’s cricketing and branding ecosystem.
As fans await more thrilling performances in the playoffs, Menon’s words serve as a reminder that for RCB, Virat Kohli is not just a player. He is the embodiment of the franchise’s spirit—a brand that has stood tall through highs and lows, and continues to inspire generations.
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