In a landmark decision for Australian cricket, Westpac has been announced as the new official banking partner for Cricket Australia. This development marks the end of the Commonwealth Bank of Australia’s (CBA) 37-year sponsorship, one of the longest-standing partnerships in Australian sports history. Starting in July 2025, Westpac will take over the prestigious role, ushering in a new era for both entities.
The announcement, made on December 20, 2024, is a significant move for Westpac under its new CEO, Anthony Miller. The financial institution, one of Australia’s oldest banks, has been actively seeking to broaden its engagement with communities and industries. Cricket, a sport deeply embedded in the cultural fabric of Australia, provides an ideal platform for Westpac to connect with millions of fans and stakeholders across the country.
The partnership is expected to include high-profile branding opportunities, such as front-shirt sponsorships for Cricket Australia’s teams across formats. This move aligns with Westpac’s strategy to enhance its visibility and association with national pride and unity. Cricket Australia’s CEO, Nick Hockley, welcomed the partnership, emphasizing the shared values of inclusivity, resilience, and community building between the sport and the banking institution.
For Westpac, this partnership represents a significant investment. Reports suggest that the sponsorship deal could be one of the most lucrative in Australian cricket’s history, potentially surpassing previous agreements. The financial backing is expected to support key cricketing initiatives, including the expansion of regional programs and enhanced infrastructure development.
Fans and cricket analysts have weighed in on the shift, with reactions ranging from excitement about a fresh start to sentiments of loyalty toward CBA. Many see this as an opportunity for Cricket Australia to innovate and explore new avenues under Westpac and its banner. The emphasis on sustainability, diversity, and technological advancement in the partnership is particularly appealing to younger demographics.